SEO
The SEO’s at PaxMondeo have indentified the most important factors that will be your websites Sherpa to the top of the Search Engine Mountain. These factors are divided into the on-page factors and the off-page factors. The on page factors are things such as your websites appearance, content and keywords. Off-page factors are the things like linking. On-page factors are of a high importance but to achieve high rankings there must be in-place an effective off-page factor campaign. PaxMondeo can also assist or implement a Pay per Click marketing campaign for you and with a PaxiGo website your campaign becomes that much easier!
On Page Optimisation
The keywords tag for your website should contain a list of the keywords that people might use when looking for your website in a search engine. The idea is that if your key words match what the user typed in to the search engine, your page should be listed however this is generally not the case because there is usually a few hundred thousand sites all vying for the top spot of those particular keywords. Determining what keywords you should be implementing is imperative to achieving a higher ranking in the search engines. The web is bustling with competition at the moment so getting to that desirable top spot on Google is becoming much harder. This is why it is important to perhaps alter your keywords to something that results in less competition. For example, as of today there are 25 million odd search results for the key words Pet Store in Google. Now tackling that many competitors with a new website is a very difficult task, that’s why it is in your interest to alter your key words so that the competition is less fierce to something like animal supplies where there were ‘only’ 11 million search results. Determining what keywords will result in the least number of competitors whilst remaining relevant to your website requires a considerable amount of research, but don’t worry let PaxMondeo do it for you! As your website grows, and its ranking increases then it’s time to start tackling the big keywords so that you can get some big hits for your website!
Deciding on some effective keywords is the first, big step to good on-page SEO. The next stage is to use those keywords in your website in the most important spots and in the most appropriate way. There are some people that place their keywords a thousand times in their website or use hidden text in an attempt to trick the search engine and give them a higher ranking. This couldn’t be further from the truth. In fact overusing your keyword and using unethical techniques like this will not only damage your websites ranking but it also poses the possibility of having your website completely banned from a search engine. Using our expert tips we can show you how best to utilise your keywords in your website using the title and header tags; two of the most highly emphasised aspects of on-page optimisation. The little Google “Web Bots” (bots that scan your website) loves these tags and will reward you for their appropriate use.
Off Page Optimisation
This is the real business end of Search Engine Optimisation and is what will give you the results that you desire. Sure on-page factors are important but creating a site that ranks highly requires more than altering keywords. The trick here is networking. Just as creating a network in real life can give you an edge over competitors when going for a job or something, the same principle applies with websites. The larger your network of links then the higher your ranking. Also, just as in the non-virtual world, a few very high ranking referrals can be tremendously more effective than many other less important ones. In website terms this means that having links on other websites pointing to yours will give search engines the perception that yours is of importance and will therefore increase your ranking. Other factors that will affect how useful the links that are pointing to your site are the relevance that that the linking site has to your site, i.e. is the linking site in the same industry or related field? The ‘anchor text’ that is used for the link to your site is also of importance. The anchor text is quite simply the text that someone will click on in order to follow a link. For this reason it is important to use some effective anchor text that again utilizes your selected key words.
Obtaining links can be a time consuming process which requires communicating with potential link partners in order to request they post a link to your website on theirs. Generally it is a two way process whereby if someone places a link on your website you’re required to put their link on your website. This is another one of the services which PaxMondeo offers and will give your website a good link network.