Landing Page Optimisation

 One of the most important things about PPC advertising is engaging those who click on your ad and trying to affect some form of action from them, because you’re paying for them to click on your ad so you may as well try and get some money out of it! The best way to do this is having an effective landing page. The landing page is the page that the visitor is automatically directed to following a click on the link to your web page. Desirable elements that you want a landing page to possess are; Clear Headlines, relevance to the search, simplicity, clear concise value proposition, easy to read terms, offer multiple ways for the user to undertake some action and instil some form of trust in the visitor. These are all factors that can be built into a PaxiGo website, and if you’re at all unsure about doing these things, we’re a phone call or email away! Optimising your landing page may require much testing with different layouts and colour schemes as to appeal to the consumer’s behaviour but once again don’t worry! This can be simply done with the PaxiGo website wizard and with zero cost to the changes you make!